SEO Basics: Doing SEO (Search Engine Optimization) for your website

SEO
If you have a website and you’re not doing SEO (search engine optimization), you are losing out on opportunities.

As I was building my own website I learned about the importance of SEO (Search Engine Optimization). In simple terms, Search Engine Optimization is creating your website and webpages so that search engines such as Google, Yahoo!, and Bing can easily find your website and when potential customers or visitors search in the search engine, the search engine will rank your website in search results. The goal of SEO is to get your website to the top of the Google search results.

What is SEO?

As I was building my website, I spent a lot of time researching about SEO. This is because I don’t want to spend hours and hours designing & creating numerous webpages, only to find that I didn’t optimize my webpages for SEO and have to go back and fix each one. That would be time consuming and laborious.

I listen to a podcast called “SEO Podcast: Unknown Secrets of Internet Marketing”. Chris Burres and Charles Lewis at e-Web Style do a fantastic job talking about SEO. I recommend you check out their podcast on iTunes.

Search engine optimization is a deep topic, and it is constantly changing. Google’s top priority is to help millions of people find relevant search results for keywords or key phrases the user is searching for.

If you are interested in starting your own blog or website, see my previous blog post on How to Start a Blog or Website – A Beginner’s Guide.

Keywords in SEO

This brings me to the key of search engine optimization: keywords. Keywords are one of the most important things when doing SEO.

My website uses the WordPress content management system (CMS), which is one of the most popular for blogs and websites. I discussed about WordPress being used on popular websites on my previous post How to Start a Blog. I use a WordPress plugin called Yoast SEO, which I discussed on my previous post 9 WordPress website plugins that work everytime.

Whenever I am typing up a new blog post such as this one you’re reading right now, the Yoast SEO plugin tells me how to optimize it for search engines, so that my blog post would show up on search results.

This will be a brief overview of some SEO things to pay attention to. I may write more in-depth articles on SEO in the future.

Use Heading 1, Heading 2, Heading 3 (H1, H2, H3)

In WordPress, you can use the different headings, called H1, H2, and H3. Use H1 for main titles, H2 and H3 for subtitles. For SEO it’s crucial to put your keyword that you’re trying to rank on Google in H1, H2, and H3.

Tailor the page title, meta-description

The page title and description of when people do a Google search of your page should be changed to include your keyword and a custom description that will draw people into clicking on your page. Yoast SEO makes this really easy to change.

Also, put your keyword at the beginning of the title.

Keyword density

You want to make sure you mention the keyword enough times throughout your blog article or website. But don’t overdo it though, if you overuse the keyword the search engines might not like it.

Mention your keyword at the beginning of your blog post or website.

Use internal linking

When a visitor visits your website, you want them to stay. When they finish a webpage, provide a link for them to browse another page on your website. Internal linking can help your page rank in SEO.

If you like what you read in this post and want me to write more of these kinds of articles, leave me a comment below.

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ABOUT THE AUTHOR

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Calvin K. Lee is a website owner and tech enthusiast. He’s interested in website building and creation, how to get the most out of a website by using SEO and social media, graphics design, and more. He can be found on Twitter @calvinklee2010 and YouTube Channel: http://bit.ly/1R8rF9w


Comments

comments

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