SEO Basics: Doing SEO (Search Engine Optimization) for your website

If you have a website and you’re not doing SEO (search engine optimization), you are losing out on opportunities.

As I was building my own website I learned about the importance of SEO (Search Engine Optimization). In simple terms, Search Engine Optimization is creating your website and webpages so that search engines such as Google, Yahoo!, and Bing can easily find your website and when potential customers or visitors search in the search engine, the search engine will rank your website in search results. The goal of SEO is to get your website to the top of the Google search results.

What is SEO?

As I was building my website, I spent a lot of time researching about SEO. This is because I don’t want to spend hours and hours designing & creating numerous webpages, only to find that I didn’t optimize my webpages for SEO and have to go back and fix each one. That would be time consuming and laborious.

I listen to a podcast called “SEO Podcast: Unknown Secrets of Internet Marketing”. Chris Burres and Charles Lewis at e-Web Style do a fantastic job talking about SEO. I recommend you check out their podcast on iTunes.

Search engine optimization is a deep topic, and it is constantly changing. Google’s top priority is to help millions of people find relevant search results for keywords or key phrases the user is searching for.

If you are interested in starting your own blog or website, see my previous blog post on How to Start a Blog or Website – A Beginner’s Guide.

Keywords in SEO

This brings me to the key of search engine optimization: keywords. Keywords are one of the most important things when doing SEO.

My website uses the WordPress content management system (CMS), which is one of the most popular for blogs and websites. I discussed about WordPress being used on popular websites on my previous post How to Start a Blog. I use a WordPress plugin called Yoast SEO, which I discussed on my previous post 9 WordPress website plugins that work everytime.

Whenever I am typing up a new blog post such as this one you’re reading right now, the Yoast SEO plugin tells me how to optimize it for search engines, so that my blog post would show up on search results.

This will be a brief overview of some SEO things to pay attention to. I may write more in-depth articles on SEO in the future.

Use Heading 1, Heading 2, Heading 3 (H1, H2, H3)

In WordPress, you can use the different headings, called H1, H2, and H3. Use H1 for main titles, H2 and H3 for subtitles. For SEO it’s crucial to put your keyword that you’re trying to rank on Google in H1, H2, and H3.

Tailor the page title, meta-description

The page title and description of when people do a Google search of your page should be changed to include your keyword and a custom description that will draw people into clicking on your page. Yoast SEO makes this really easy to change.

Also, put your keyword at the beginning of the title.

Keyword density

You want to make sure you mention the keyword enough times throughout your blog article or website. But don’t overdo it though, if you overuse the keyword the search engines might not like it.

Mention your keyword at the beginning of your blog post or website.

Use internal linking

When a visitor visits your website, you want them to stay. When they finish a webpage, provide a link for them to browse another page on your website. Internal linking can help your page rank in SEO.

If you like what you read in this post and want me to write more of these kinds of articles, leave me a comment below.

Like this post? You may be interested in:


Profile 4 - LinkedIn profile pic

Calvin K. Lee is a website owner and tech enthusiast. He’s interested in website building and creation, how to get the most out of a website by using SEO and social media, graphics design, and more. He can be found on Twitter @calvinklee2010 and YouTube Channel:



38 Comments on “SEO Basics: Doing SEO (Search Engine Optimization) for your website

  1. Simply desire to say your article is as surprising.

    The clarity in your post is just spectacular and i could assume you’re an expert on this subject.
    Fine with your permission let me to grab your feed to
    keep up to date with forthcoming post. Thanks a million and please
    continue the gratifying work.

  2. What i do not understood is in truth how you’re now not really much more smartly-favored than you might be right now.
    You are very intelligent. You already know therefore
    significantly in the case of this topic, produced me personally
    believe it from so many varied angles.
    Your personal stuffs outstanding. At all times handle it up!

  3. I think this is among the most significant info for
    me. And i am glad reading your article. But should remark on few general things, The website style is ideal, the articles is
    really great : D. Good job, cheers

  4. Hello excellent website! Does running a blog similar to this take
    a large amount of work? I’ve virtually no understanding of coding but I had been hoping to start my own blog soon. Anyway,
    if you have any recommendations or techniques for new blog owners please share.
    I know this is off topic nevertheless I simply had to ask.
    Thanks a lot!

  5. Your way of telling everything in this post is in fact nice,
    every one be able to simply know it, Thanks a lot.

  6. Simply want to say your article is as amazing. The clarity in your post
    is simply cool and i could assume you’re knowledgeable in this subject.
    Well together with your permission allow me to seize your RSS feed to keep up to
    date with impending post. Thank you 1,000,000 and please carry on the rewarding work.

  7. I know this if off topic but I’m looking into starting my own weblog and
    was curious what all is required to get setup?
    I’m assuming having a blog like yours would cost a
    pretty penny? I’m not very internet savvy so I’m not 100% certain. Any suggestions or advice would be greatly appreciated.


  8. Its such as you read my mind! You seem to grasp a lot
    approximately this, such as you wrote the guide in it or something.
    I feel that you simply could do with a few percent to drive the message
    house a bit, but other than that, this is magnificent blog.
    An excellent read. I’ll definitely be back.

  9. Hi! This is kind of off topic but I need some help from an established blog.
    Is it tough to set up your own blog? I’m not very techincal but I can figure things out
    pretty fast. I’m thinking about making my own but I’m not sure
    where to start. Do you have any ideas or suggestions?
    Many thanks

  10. Hello! This post could not be written any better! Reading
    through this post reminds me of my previous room mate!
    He always kept talking about this. I will forward this page to him.
    Fairly certain he will have a good read.
    Thanks for sharing!

  11. Thanks for any other informative website. The place else may just
    I get that kind of info written in such an ideal way?
    I have a project that I am just now operating on, and I have been on the
    glance out for such info.

  12. If you desire to improve your know-how only keep visiting this site and be updated with the latest information posted here.

  13. It’s going to be ending of mine day, but before finish I am reading this wonderful paragraph to improve my experience.

  14. Ahaa, its good dialogue about this paragraph here at this website, I have read all that, so at this time me
    also commenting here.

  15. I’m truly enjoying the design and layout of your site.
    It’s a very easy on the eyes which makes it much more enjoyable for
    me to come here and visit more often. Did you hire out a developer to create your theme?
    Fantastic work!

  16. Your website provided us with valuable information to work on.
    You might have done a remarkable task and our entire group will be thankful to you.

  17. Perhaps you could write subsequent articles referring to this article.
    I want to learn more issues about it!

  18. I believe this internet site has got some really wonderful information for everyone :D. “I like work it fascinates me. I can sit and look at it for hours.” by Jerome K. Jerome.

  19. Hi there, just became mindful of your blog through Google, and found that it’s really informative.
    I am going to be grateful if
    you continue this in future. Numerous people will be taken advantage of
    your writing. Cheers!

  20. Ahaa, its pleasant conversation about this article at this place at this blog, I have read all that, so now
    me also commenting at this place.

Leave a Reply

Your email address will not be published. Required fields are marked *